B2B Tech

Technology is full of promises – we work with companies that solve things.

Businesses will spend hundreds of billions of dollars on technology this year – but too often, that decision won’t lead them to the results they need. Too many projects run over budget and don’t deliver the transformative change necessary.

We at Cognito work with industry disruptors and global powerhouses, allowing them to demonstrate their expertise in the market and track record of success. Our approach to B2B Tech PR is focused on telling narratives that encourage buying decisions and retention, supporting sales and client teams.

Our expertise as a B2B technology PR firm includes pioneering work on the application of artificial intelligence, transition to technology supported by the blockchain and advances in quantum computing.

Latest work and thinking

5 Effective PR Strategies for ESG Communications 
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Finding and keeping your voice: Why tone matters in copywriting
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A patented process to make sure ANY fintech can get interesting data for the press
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Small beginnings, big outcomes: Reflections from our International Women’s Day Breakfast in London
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Proof of Strategy: Consensus debut showcases Hong Kong’s bet on FinTech is paying off  
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Forced diversity is bad for business. Or is it?
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