Insurance and risk management
In the face of new challenges and a fast-transforming market, we help organizations across the insurance landscape manage reputations and build trust with stakeholders.
Effective communications in insurance requires a different language from financial services, with a strong understanding of risk occurrence and loss mitigation in particular. Insurance is both a uniquely simple safety net concept for consumers – around home, health, auto – and a highly complex ecosystem. One that’s highly local at the consumer level, and entirely global in risk transfer and reinsurance.
Our insurance experience ranges from the largest reinsurers through leading brokers and underwriters to non-life insurance, speciality lines and insurtech. We’ve run multi-channel campaigns around topics like cyber risk, climate risk, and embedded insurance.
Extreme events, new risks and technology are transforming insurance and challenging incumbents. While distinct in how it is sold and traded, and in its media and marketing channels, insurance continues to converge with financial services – for example around personalization and customer-centricity, the need to gain consumer trust (especially GenZ and GenY), and in the use of ILS (Insurance-Linked Securities) and capital markets.
Latest work and thinking
Why I don’t think AI can run better paid social media campaigns than me… yet
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