Tom Coombes

Tom Coombes is the founder and CEO of Cognito. His experience is drawn from more than two decades advising financial institutions and related businesses on how to improve their marketing, communications and brand strategies to make a direct impact on reputation, sales and overall profitability.

Tom works closely with Cognito’s leadership team across the U.S., UK, EMEA and APAC, bringing a true global perspective to their communications challenges and goals in his role as a senior client and executive advisor. He has worked with leading financial and technology brands around the globe, and several technology companies and consultancies that sell to the financial services market.

He has driven Cognito’s growth into a leading global specialist consultancy over the last two decades, championing innovation for our clients and team. Most recently, this has included overseeing a dedicated AI initiative to work closely with our clients on the implementation of AI in communications functions as well as developing proprietary consultancy technology and tools.