Karen Lee

Karen brings more than eight years cross-sector experience in journalism, research and PR to her day-to-day client counsel in Hong Kong. At Cognito, she advises international and regionally-based law firms, management consultancies, traditional financial services firms and fintech clients – and FinTech Association of Hong Kong; she acts as an extension of their teams and a strategic partner to help them achieve their business and corporate profile goals.

Karen started her career at Bloomberg TV as a segment producer, where she conducted pre-interviews with guests before they went on the air, including running Binance CEO Changpeng Zhao’s first exclusive TV interview in 2017. Over the years, she has applied this experience to enhance Cognito’s media training and media relations, leveraging her knowledge of what journalists expect from their sources to strategically position client spokespeople as industry thought leaders. She has organized and facilitated hundreds of interviews, with expertise in Tier 1 publications and broadcast, ensuring every client’s messaging is optimized for strategic media exposure.