Janet Lin
Account Manager / Hong Kong
From Hong Kong, Janet advises international and local clients, helping them build their English and Chinese media, content and digital footprints across the APAC region.
Her strong professional network and connections with journalists across a range of Top Tier and trade publications has secured impactful coverage for Cognito’s clients, including Hamilton Lane, MarketAxess, Morningstar, MFS and WTW. In addition to her media relations know-how, Janet has developed specific expertise in WeChat, supporting WeChat content strategy and creation campaigns.
Prior to Cognito, Janet worked at Asia’s largest media intelligence platform, Telum Media, and China’s national news agency Xinhua News Agency. She obtained her master’s degree in international journalism from Hong Kong Baptist University and bachelor’s degree from Soochow University in Taiwan.