Emma Arora

Managing Director, Asia / Singapore

Emma delivers integrated multi-market campaigns and crisis management support for Cognito’s financial services, corporate and technology clients. She leads Cognito’s Singapore office, having joined the company in 2020.

Emma specializes in supporting clients looking to grow their presence across Southeast Asia, advising on strategy and approach. She leads Cognito’s crisis management offering for the Asia Pacific region, helping clients to prepare for, and navigate, challenging situations.

Before arriving in Singapore in 2017, Emma spent most of her career in London, where she worked in media relations for major corporates, law firms and the UK Government, as well as leading high-stakes crisis management response and preparedness for listed companies.