London 11 April 2024 – Cognito, the leading independent global communications agency driving the conversations that matter in financial markets, technology and the climate transition, announces the appointment of Harry Sheward as Director of Brand Marketing. Harry joins the London office, where he will use his experience delivering product, brand and purpose-led communications to expand global growth for Cognito and its clients.

Sheward strengthens the agency’s ability to create integrated marketing campaigns and offer creative and brand services to clients. Cognito will continue to build strong storytelling narratives and foster innovative approaches to creative briefs across financial markets, technology, and the climate transition.

He has over two decades of brand and marketing experience at big creative firms such as VCCP and TBWA and smaller boutique integrated agencies like Fold7. Harry has led integrated campaigns for Cathay Pacific, Go Compare and Carlsberg.

Sheward said: “I am delighted to join Cognito. With its collaborative and creative approach to communications, Cognito is well-positioned to help its clients connect effectively with their audience through innovative integrated marketing campaigns.”

Yvonne Maher, Managing Director of Cognito’s London office, added: “We are thrilled Harry has joined our team of consultants. Our ambition is to be the communications agency of choice for brands in our category of financial services, technology, and climate transition who are all delivering transformational change right across the sector. Harry’s deep expertise will help us develop and produce exceptional creative marketing campaigns that make a measurable difference for our clients, allowing them to distinguish themselves in complex and competitive markets.”