Vanja Lakic

Account Director / United States

Vanja specializes in professional services and B2B technology PR, advising clients on how to increase brand visibility and executive profile awareness across multiple channels. Her experience as a former journalist and communications expert at Deloitte has helped clients achieve highly sought after earned media placements in top tier and trade outlets. She was a journalist in Canada and is knowledgeable on the Canadian as well as U.S. media landscape.

Vanja is especially passionate about emerging technology and has led several GenAI and mixed reality earned media campaigns, helping clients appear in key outlets such as Bloomberg TV. She is the co-host of Cogcast, Cognito’s award-winning podcast that interviews journalists and communications experts on the latest happenings in media and business.

Vanja is a Columbia University journalism school graduate and a former college tennis player.