Samuel Barber
Senior Vice President / United States
Sam is a senior communications leader with a proven track record of advising clients on earned media strategy and taking a creative approach to securing impactful and high-profile media coverage. He’s also a senior communications trainer specializing in media training and messaging.
His sector expertise includes asset management, fintech, investment banking, and climate transition.
Sam has been at Cognito for 10 years, of which the last seven have been based out of the New York office. Before joining Cognito, he worked in the communications teams of multinational corporations Wolters Kluwer and Serco Group.
He has a bachelor’s degree in public relations from Bournemouth University’s renowned media school and a Postgraduate degree in International Affairs from King’s College London.