Ruby Yeomans

Ruby has four years’ experience advising financial services, professional services and fintech sectors clients on their media relations and communications strategies.

She is passionate about raising the profile of her clients and building media relationships to achieve coverage in the news outlets that are critical to them. This involves the development of strategic communications plans and ensuring that clients’ PR programs are closely aligned to their business goals and objectives, as well as providing them with day-to-day guidance and counsel.

Known for leading live media reactions, Ruby leverages key moments in the news agenda to secure stand out coverage in national titles, including front page hits on CityAM, and prime broadcast slots on shows like Times Radio, CNBC and Sky’s Ian King Live.

Ruby has a proven record of organizing high impact events, from roundtables at the Financial Times’ offices to international conferences, client and external events, including a recent investment workshop in partnership with the Women’s Irish Network.

In 2022, Ruby was part of the team shortlisted for PR Week’s Public Affairs Award for highlighting the tax challenges for landlords looking to take part in the Homes for Ukraine scheme, resulting in a change to UK tax policy.

She holds a first class degree in Spanish and Business Administration from the University of Kent, and is a retired athlete, having run the London Marathon in 2021 raising £4500 for Dementia UK.