Jade Bestley

Based in New York, Jade heads up Cognito’s digital marketing practice helping clients across the North America market and globally set and implement smart strategies to reach and engage the right audiences online. She brings extensive experience leading B2B digital marketing across social, search, paid media, web experience, and digital content strategy.

Jade has advised and developed digital marketing programs for financial, professional services and technology clients both large and small, from incredibly niche target audiences through to mass-market consumer finance targeting across the U.S. She advises senior clients on personal/professional online profile management, has trained teams on social advocacy and selling, and helped global organizations plan for, monitor, and manage and mitigate digital aspects of crisis situations.

Prior to her ten years’ experience at Cognito, – Jade worked at a boutique integrated consultancy supporting clients across professional services, technology and the not-for-profit sector. She holds a first-class degree in History from Durham University and holds several digital marketing accreditations including LinkedIn, Google and Programmatic advertising certifications.