Historically, traditional marketing relied heavily on a push marketing mindset. In today’s multitouch, omnichannel world, marketers must target customers at all stages of the path to purchase. Whether a large enterprise company or early stage startup, converting a lead into a buyer requires a multifaceted approach.
The first step is to map out the buyer’s journey and guide the customer experience accordingly using in-depth data insights. Forming connections at each touchpoint successfully fuels brand engagement and advocacy. In our most recent infographic below, we take a look at the impact some of those different channels and marketing activations can have along the path to converting your next customer.