Startupbootcamp FinTech, the leading accelerator focused on financial innovation, has appointed Cognito to raise its awareness and media profile in New York. The new mandate comes on top of Cognito’s current work with Startupbootcamp in Singapore and London.

Startupbootcamp Fintech New York launched in November, backed by leading financial brands Rabobank, MasterCard, Thomson Reuters and Santander. The inaugural accelerator class of ten companies will spend the next three months working out of Startupbootcamp’s midtown office, receiving funding, mentorship and access to more than 400 mentors, partners, and investors as they work to build world class fintech products and become industry leading companies

Cognito Americas Managing Director Gregory Papajohn will serve as a mentor to these companies and serve on the Startupbootcamp Advisory Board, advising firms on marketing and communications strategy as they grow. Papajohn co-founded Cognito Ventures, which is designed to meet the unique communications challenges of private, venture-backed firms. Papajohn has worked with startups including Adyen, Marqeta, OpenFin, TickerTags, Viewpost, Wunder Capital, Xignite as well as industry groups like Money20/20, Finovate and FinDEVr.

Jesse Podell, Managing Director for Startupbootcamp FinTech New York, commented: “Cognito has been an invaluable partner in establishing Startupbootcamp as the leading global accelorator. Cognito’s creative ideas and finance and fintech expertise have help us spread our message and attract top talent. We look forward to great things in New York.”

Gregory Papajohn, Managing Director, Cognito Americas added: “This is a challenging time for startups, who are fighting for capital, customers and attention in an increasingly crowded market. I’m looking forward to working with Startupbootcamp and the new companies to show the world why New York is a great place to nurture and grow the next great financial technology startup.“