Cognito has appointed Vivienne Hsu as the new Managing Director of its EMEA business based in London, taking over from Andrew Marshall.  Hsu joined Cognito in 2013 and has led the development of its social and digital media practice globally, leading a variety of integrated work for large international financial services brands.

Marshall, who joined the firm in 2012, will now concentrate on his role as Deputy CEO of the company, helping founder and CEO Tom Coombes develop its expansion strategy, in particular identifying business development and partnership opportunities for Cognito.  He will also continue to counsel clients and work alongside Cognito consultants globally.

Hsu will report to Coombes and Marshall. A Canadian and UK citizen, she joined Cognito after an early career in advertising and marketing, most recently at Grey Group agency The Social Partners. She speaks Mandarin and Shanghainese.

Tom Coombes said: “I am delighted to appoint Vivienne to this role – she has proved to be a highly valued member of the global firm as well as the regional business, with a great track record in new business, client retention and service innovation since she joined four years ago.”

“Our business in EMEA has roughly trebled since Andrew took over its leadership in mid- 2012, and I look forward to his broader contribution to the global growth of the firm.  We are currently, for the second year, shortlisted for two PRCA awards, which is one reflection of the quality and range of our work in EMEA”.