The buzz of EuroFinance Geneva captured: Play the video
The Challenge
Raise EuroFinance’s profile as a thought leader in the cash and treasury management space, positioning their 2010 European flagship conference as the premier event in the European press.
Assist Sponsor/Exhibitors in utilising the media at the event to maximise their exposure.
The Solution
Cognito distributed EuroFinance’s Quarterly Business Confidence Survey results to the media, securing exclusive broadcast opportunities on CNBC.
A broad spectrum of European media outlets (trade, national and broadcast) were invited to attend the event.
Sponsor exhibitors were then sent regular press attendance updates, allowing them to set-up onsite interviews with the media in advance.
Throughout the campaign the attending press were contacted to ensure EuroFinance was mentioned in all resulting coverage.
The Results
Before the event four press releases were drafted and distributed. The event was attended by 28 journalist including 12 non-media partners and one industry analyst. 17 clippings were generated with publications including CNBC, Financial-i, International Treasurer and gtnews. Cognito filmed highlights of the event to promote EuroFinance's Rome 2011 conference.
